Nova : 30 Anos da mulher de 30

Abstract

This research work investigates the construction of the female identity in the NOVA magazine texts and images and how the meaning is produced from intersubjective relationship between the enunciator and the enunciated. The focus of this work is aimed to the female readers in their 30 s, from a publication that in the last 30 years presents the simulacrum (or offigy) of the NOVA woman and reminding that (...) whereas the simulacruns always find one to adopt it, some are born to assume it. (Landowski 1992: 172). The central problem was to infer which woman simulacrum was being built by the media, with the intention of knowing if it was the effigy of an emancipated woman with liberal behavior, or on the contrary, the magazine was maintaining the old values and the stereotipes of the female object. The verification of an discursive reinteration in NOVA , under different arrangements, implied in a temporal incursion in the initial publications aimed towards to the females, to investigate the effects of the continue and descontinue sense of the woman presented by the brazilian printed media. The NOVA s woman construction of identity hypoteses is marked by a global presence, what would corroborate the annihilation of the major addresser COSMOPOLITAN and the way of the female presence even more sensual, allowed us to understand how the building of sense effects of new in NOVA was produced. This research was based on the theoretical and methodlogical substract of Semiotica Discursiva proposed by Algirdas Julien Greimas et al. The breadth of the work was limited from October 1973 (edition 1, year 1, number 1) to October 2005 (edition 385, year 33, number 10), therefore covering 32 years of publications. This body of work was selected based in the examination of variables and invariables published by NOVA Magazine in its frontpage, articles and publicity texts