A permanência da grade de programação na TV aberta

Abstract

The main objective of the research is to investigate how open television program schedule still persists, in face of new technologies such as Netflix and channels to on demand as well as analyze the slots and their arrangement on schedule; asks also represents this schedule, amid great changes of a technological nature, displays an almost unchanging grid. The research proposes to understand the means adopted by broadcast television for attraction and retention of your audience. For this, the hypothesis elaborated suggests that the grid changes are a mirror to social change, given that the sensitivity of television vehicle, when dealing with stakeholders reinforces the everyday by repeating your grill. In order to analyze how the grid goes and how it is important in the routine of the majority of the population, this study came from an exploratory research on the landscape of television showing its main trends and changes including the good relationship with the internet, and the appropriation of their resources, with the references on the subject the authors: Vera V. France, Yvana Fechine, Esther Hamburger, and Arlindo Machado. Then, in order to introduce a typology of programs, with their genres and formats, we see programming from the grid Globo Television Network, between 2013 and 2015, a period in which the vehicle was in accordance with official release schedule. In light of Gilles Deleuze and Félix Guattari, from the postulates text linguistics, we find the concepts "form of content and expression," a philosophical basis for analyzing the grid and understand how time and the organization of programs are part of this dynamic. Through this approach, we seek to lead to deeper understanding this close relationship that the program schedule of broadcast television shows with social life