A tipografia em movimento e as traduções narrativas: um estudo dos processos de criação da legenda cinética

Abstract

This research intends to study the application of the dynamic typography in an audiovisual production the kinetic typography, i.e., a letterform or written word which presents movement and transformation as behavior. We consider our study, more precisely, on what we call Kinetic Captioning, a specific use of the moving types which implies the visual translation of a narrative sound through moving letterforms. This research aims to answer: what are the characteristics of the communication processes mediated by motion typography, that plays elements of an audio through moving types and plays based on a sound? Therefore, this research also intends to study the characteristics of this specific kind of moving letterforms as narrative, on a support where written and message, opposing printed materials, are not permanent, as in a movie for example, where the original image is replaced and rebuilt using a typesetting that moves, turns and disappears. The chronological order and the interaction of the words between themselves, with background and other graphic elements depends of an audio already created and setted up. The cases of this research consists on application examples of Kinetic Captioning in a film, a stand-up comedy show and a music. Several authors will be part of the research theoretical basis, among them we can mention Pierce; Santaella; Leão; Flusser; Mandel, Bellantoni, Woolman and Farias; considering their respective contributions to the study of language and signs; hypermedia language; encoding language; and development and application of writing and typography, from static to kinetic