Cultura e ideologia em Eu, etiqueta de Carlos Drummond de Andrade

Abstract

Ideology issues would not always be made evident. In fact, by means of their own marks and component shape, they build mechanisms that will contribute to undercover. This is, paradoxically, a mechanism fuelled-by a remarkable game: the more profuse a concentration of signs in a certain message, the more scarce, sometimes, the ability to rescue ideological materials. As a result, there is a feeling of being hostage, a "to be in somebody else's hands", a need to recover the conscious control; this latter, only possible through special processes of language production. Poetry is one of such processes. In the words of Bakhtin, it is a privileged space for ideological disclosure.

This study introduces language elements which are headed to the same direction: human dressing. The fact of being drawn from opposite sources is utilized to organize a special type of preliminary intercode translation. By effecting the readings suggested in the poem Eu Etiqueta, by Carlos Drummond de Andrade, simultaneously to those of messages containing the same key issue, from various press sources, human dressing is placed in a text environment, which, by means of the oppositions it uncovers, allows for quickly recognition of more than only paradox. The aim is then to identify manifestations of the correlation between language and ideology.

Built in five parts, this work begins with the poem review, with the reading being conducted along with the forms that will, to a certain point, get mutually translated. Dressing wins a special role, since it becomes a multiple meaning object, and therefore develops competence to either express the ideological, to uncover, to dismantle misleading clues, to unfold cultural symbolism and related definitions. The work is finalized with references to the notion of improvement in language awareness, once it is legitimate to the human the search for upgrading the ability to deal with the symbolic.

The text of the dissertation, in its entirety, is a combination of portions of verbal language synchronized with photograph elements - reproduction of images originated from pieces of publicity or other sources - with the purpose, these latter, "to speak by themselves" and, at the same time, "expand" the poem text. A language resource is then built in order to help differentiate among concepts of tongue and language, and serve as a background for discussion of the work focus: cultural and ideological contexts