Felicidade, emoção e hábito: novas abordagens do design digital com foco no bem-estar subjetivo do usuário

Abstract

This work aims to discuss and investigate the role of the designer in the construction of digital experiences that promote user subjective well-being. It deals with the hypothesis that there is growing concern in the design community over its role in its field of work. That is due to the current level of maturity of user-centered design processes and due to new research covering infocognition, positive psychology and behavioral economy. It considers parallel approaches, such as emotional design and habit-building models through design. It is relevant due to the need to make evolve current design methods at a time when users are surrounded by ultra-designed digital environments that prioritize experience factors dedicated to usability and performance instead of factors that contribute to the construction of happiness. It draws the conclusion that Positive Design, a design approach for subjective well-being grounded on concepts of Positive Psychology and Aristotle’s eudaemonia, may present a major evolution in the digital design practice. By demonstrating that the quest for subjective well-being is connected to three main components (pleasure, personal meaning and virtue), this approach introduces a consistent framework and several design opportunities for happiness while leveraging discussions beyond the design community