O investimento social privado e a inserção de jovens no mercado de trabalho: um estudo de caso do Programa Formare

Abstract

This dissertation analyzes the results of a survey assessing the effectiveness of a qualification methodology, developed by a corporate foundation, for young people to enter the job market. The foundation concentrates initiates of the company s social investments and represents a sector responsible for a social investment policy, which is as strategic as any other of the company s policies. Private social investment is one of the several facets of social responsibility and more and more companies, financing social, cultural and sports projects, are concerned about assessing concrete results. Therefore, the success of this methodology encouraged the organization to systematize and spread it through a social franchise which, similarly to commercial franchise, allows appropriation by other companies for qualification and integration of young workforce into the job market. The results reveal the effectiveness of this methodology, which is developed and systematized in the Formare Program, of the Iochpe Foundation, and is successfully reapplied in other companies. It allows the visualization that the use of the social franchise, as an alternative to private social investment to other companies or youth public policies by the Federal Government, may confer more efficiency to management and results