A mercantilização humana através das imagens

Abstract

This research proposes to study the impact of cultural industry. As a basic hypothesis is proposed that the strength of massive advertising in industrialized societies it operates in conjunction with the disciplinary device, known as the concept of Foucault. Methodologically, the analysis did not consider the aesthetic function of advertising images, but prioritized measure its functional effectiveness in the social space. Then, in order to start a genealogy of the subject systems, we investigate how they relate mass production, obedience and consumption. In this sense, the previous hypothesis is complemented by considering that the media centralization moved to the top of the social pyramid thanks to obedience regime, linking advertising and consumer by emotional ties, almost considering a commodity like an novel hero. The theoretical basis of the analysis developed are in existential semiotics of Merleau-Ponty, in film editing technique of Eisenstein, the simulacrum concept of Baudrillard and "devoração" Norval Baitello and Flusser, the cultural industry of the Frankfurt School, in addition to "Cultura das Bordas" of Jerusa Ferreira and Society of the Spectacle Debord