O pastorado e o Partido dos Trabalhadores na des(continuidade) do modelo partidário brasileiro

Abstract

This research targets at understanding the links between the Christian pastorate and the Partido dos Trabalhadores, based on the work of Michel Foucault, especially from his reflections on pastorate, governmentality, biopower and biopolitics. The aim is to study the problems related to the growth of the PT, that has been modeled by resources anchored in marketing, and its close connection to political entities such as trade unions, Ongs, cooperatives, religions, etc. The idea of the party, in the foucaultian studies, originated in the eighteenth century and rises at the break of the ministry and entities which claimed new ways for men to be led, that Foucault called governmentality. Therefore, the research tries to show what the relationship is between the pastor and the PT in the claim to govern people nowadays. The electoral campaign of Fernando Haddad for Mayor of São Paulo, in 2012, and its relationship to the support of former President Lula and President Dilma Rousseff form the corpus of this work. To systematize the research and test the hypotheses, the theoretical and practical methodology gathered documentary research, organizing information about the campaign, literature review and field research: the coverage made by the newspaper O Estado de S. Paulo, the election polls made by Datafolha and political advertising films on television. The major conclusions to the research are: a) there is a link among political institutions, marketing techniques, communication and pastoral leadership in their leaders, who played a dominant role in Fernando Haddad campaign; b) this model has contributed to the growth of the party; c) the image of the new successful politician is related to his pastoral power to lead people; and d) the Partido dos Trabalhadores became a brand that, regardless of the chosen candidate, can franchise his election