Abordagem semiótica dos perfis autobiográficos nas redes sociais digitais

Abstract

The research investigates the narrative and discursive configuration of autobiographic profiles in digital social networks. It seeks to verify how the discursive modality sets a presentation and interaction way of the subject on the social, displacing axiologies in identitarian and subjective building processes. Four social networks platforms were chosen as analysis corpus: Facebook, Sonico, MySpace and Twitter due to their thematic of promoting relationships among friends or followers in visibility and connection s ambiences, reaching national and international scene. With the data gathering, between 2010 and the first two months of 2013, a group of profile s narratives detaching enunciation paths was observed on these social networks interaction interfaces. While discursive models these ones base themselves on different values, showing comparative potential. From the invariants and variants traits survey, in the inter-relation among the meaning generative process levels, the research identified visibility s construction as a pregnant value. In the path of making yourself visible, strategies of subject s exposition which indicate to belonging forms and presence ways can be observed. Homologation to visibility s regimes pointed to the identification of two great enunciative processes: self-promotion and socialization processes, unfolded in an intertwined fashion under the crossing of the discourses of the celebrity and of the exhibitionism, pervaded by mediatic and mediatization s discourses. These ways of presence build themselves inside interactional practices which were dealt with considering the formation of interaction and sense regimes according to Landowski and the discursive interactions, developed by Oliveira. As a result we observe the establishment of a complex programming model that governs the established presence ways, subsuming the accident and being fed by adjustment and manipulation. The programming domain showed how autobiographic profiles built in the analyzed social networks platforms reveal themselves at the contradiction and contrariety as antiprofiles. As theoretical basis were also taken A. J. Greimas, J-M. Floch and F. Thürlermann. Regarding cyberculture studies, were taken as support P. Lèvy, M. Castells, A. Lemos, A. Primo, R. Recuero and E. Trivinho. Digital social networks as nowadays significant practices, under specificity of discursive semiotics, enhance the studies on identities construction inside new ways of communication