Fatores motivacionais que influenciam a geração Z no trabalho

Abstract

In recent years, motivational factors in the workplace have gained prominence as important elements in promoting engagement, retention, and development of employees. This is particularly evident among Generation Z, which values both intrinsic rewards, such as purpose and personal fulfillment, and extrinsic rewards, such as financial recognition and development opportunities. The objective of this research was to identify the main factors that attract and motivate final-year university students in the Administration course at the Pontifical Catholic University of São Paulo. To achieve this, a quantitative study was conducted using a questionnaire applied to Generation Z university students in their final year of the Administration program. The questionnaire, made available via Google Forms, included open-ended and multiple-choice questions to explore participants' preferences and perceptions regarding motivational aspects in the workplace. The collected data were analyzed and interpreted in light of the literature, with contributions from authors such as Chiavenato, Herzberg, and Tapscott. The results indicated that the primary motivational factors for this generation include growth opportunities, continuous feedback, a collaborative work environment, and empathetic and communicative leaders. The study concluded that Generation Z exhibits diverse motivations, and organizations need to adopt tailored practices that combine financial rewards and growth opportunities with a collaborative and inclusive environment