Portadores da alegria: um mergulho retórico nos grotões da brasilidade de Zé Mulato & Cassiano

Abstract

This thesis is part of the line of research Text and discourse in the oral and written modalities and deals with the “moda” (fashion) of viola, rhythm of country music, from the perspective of Rhetoric. To this end, it selects three lyrics of “moda de viola” composed by the country duo Zé Mulato & Cassiano, nationally recognized, but known in the academic field only after the specific research undertaken by Tavares (2019). This research was supported by the concepts of dissociation of notions, advocated by Perelman & Olbrechts-Tyteca (1996), in the "Treatise on Argumentation" and, complementarily, the concept of linguistic habitus, present in the works of Sociology by Pierre Bourdieu (2019). The categories of analysis were the basis for the examination of the lyrics of the following “modas de viola”: Anomalias (2005); Rhyming (2019) and The Bearer of Joy (2001). The appraisals showed that, making use of the written cultured variation of the Portuguese language, the speaker establishes a phronetic ethos and uses dissociation and habitus to provoke the "communion of spirits" in the auditorium and, at the same time, to deal with collective (polies) and individual themes, cradled by the simple and assertive narrative of the “moda de viola”. It was possible to prove that both categories converge in the sense of consolidating the ethos of the speaker, concerned with the "to whom it is said", who subverts the common language of the rural man in order to propagate a style defended by him