Saúde feminina e o acesso da mulher à informação: um estudo sobre as reportagens do caderno “Saúde & Você” do Jornal Metrô News

Abstract

This academic job analyzes in a formal and systematic way the journalistic content dedicated to health and wellness, focused specially for female audience, published in the free newspaper called Metrô News that belongs to Folha Metropolitana Ltda. company, with distribution in the stations of the subway system in the city. The study with conceptual-theorical support is based on quantitative and qualitative analysis of the weekly supplement “Saúde & Você” – published on Wednesday. The goal is assessing what actually is offered to the readers socioeconomically in disadvantage (classes C and D, corresponding to 43% of the newspaper‟s public) about medical advances, free preventive services, therapies for longevity, public policy debates, among other socially relevant topics. The structure of the study considered, besides the choice of themes, the professional and official authorships consulted, the published images and infographics, the physical space of notes and reports and the influence of advertisers. Finally, the assumptions that guided this work are that health and access to information are universal rights and that the journalistic practice must preserve, in all respects, the social character of the service provider