A responsabilidade dos influenciadores digitais nos contratos de consumo

Abstract

This monograph aims to deal with the digital influencer, also known as digital influencer or influencer, highlighting their impacts on contracts and consumer relations. In addition, the monograph demonstrates the possibility of equating the digital influencer as an equivalent supplier, under the dictates of the Consumer Defense Code. Beforehand, it should be noted that the deductive method of research was used, based on bibliographies, doctrine and jurisprudential research on the subject under discussion. The importance of the theme is related to the advent of technology, which made possible different forms of communication and, mainly, with the ease of access to social networks, in which influencers began to advertise products and services, thus modifying the forms of communication. interaction between consumers and suppliers. In addition, the theme highlights the possibility of assigning civil liability to these influencers for damages caused directly or indirectly to consumers, in the face of the dissemination of products and services. Under this bias, the legal protection of the consumer will be analyzed in the context of attribution of civil liability to digital influencers for recommending products and services on social networks (Instagram, Facebook, TikTok, Youtube etc.)