A transação de informação como um bem econômico no novo paradigma da informação

Abstract

This paper aims to clarify how was the emergence of the new paradigm in which information and knowledge has become the main source of economic growth, what are the characteristics of information as an economic good and how to carry out the business transactions of this good, considering separately point of views of those involved in such transactions. Initially, the paper introduces the emergence of a new way of relating between economic agents, made possible by the advent of the internet and information technology, expounding the concept of techno-economic paradigm which elucidates why the information became the main economic development input. Subsequently, it is made an analysis of the characteristics of information as an economic good, its specificities and how they influence the transactions of such goods and ultimately it will examine how one informational good is transacted, using as object of analysis the Google Adwords