Balanço social: uma análise dos indicadores sociais da Petrobras

Abstract

This research had as general objective to evaluate whether the published social balance capture the investments in social responsibility. For this target were achieved, presented-and-explained the role of social investment of the companies as well as the importance of including the matter social responsibility in strategic planning. A research was done to justify the reason of social balance to be regarded as a management instrument responsible for dissemination of investment in social responsibility by the companies. The analysis considered Petrobras social balance, which were published according to IBASE model, between 1998 and 2008 in order to verify the annual development of investments and cost of social order and also identify possible correlations with the net income. In the considered study, the triangulation of methods was adopted as research strategy, opting itself to the methods of single case study, quantitative and qualitative. To find correlations between the social balance, was made a longitudinal study, and the data were analyzed and interpreted on the basis of theoretical referencial. This research shows, therefore, a longitudinal study on the Petrobras social balance, allowing us to identify the behavior of this company in respect of social investments and responsibilities and that the balance sheet catch social investments directed the social field