Alinhamento da tecnologia da informação com a estratégia do negócio na indústria fonográfica

Abstract

It has been a strategic challenge for companies to integrate the resources of Information Technology (IT) with management business. Therefore, it is necessary to align IT and its tools with management strategies. This work was made in the Warner Music Group branches in Latin America, and its goal was to verify how such branches deal with the strategic alignment between the IT Plans and the Business Plans. Warner Music is a multinational company that works for the phonographic area, and such area has been suffering one of its worst crises since its beginning. The method research applied was the case study, and data was collected by means of a research tool adapted for this particular study. Based on the analysis of the obtained answers, it could be verified those who make the companies strategies go beyond, the business itself or the IT, as well as the maturity level of the strategic alignment between IT area and other business areas. Moreover, it could be verified the Critical Factors of Success (FCS) that deserve more attention from managers, so as to have a good relationship between the IT Strategic Plan (PETI) and the Business Strategic Plan (PEN)